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Mechanic & Auto RepairConcept redesign

Apex Auto Works

From a 1990s relic to a booking machine.

A chaotic, decades-old website rebuilt into a clean, trustworthy booking experience — so a respected local shop finally looks as good as the work it does.

Website RedesignMobile-First BuildBooking & SEO
Reputation, finally shown
27 yrsReputation, finally shown
Online booking flow
4-stepOnline booking flow
Blinking banners
0Blinking banners
Accessible by design
WCAG AAAccessible by design
The Transformation

See the difference for yourself

apexautoworks.com
Apex Auto Works website after the redesign — clean dark layout with amber accents, a real workshop photo and online booking

Scroll within the frame to explore the full page · toggle to compare

The Challenge

What was holding them back

Apex Auto Works is a respected, 27-year-old shop with thousands of happy customers — but its website told a very different story. Stuck in the late ’90s, it greeted visitors with clashing neon colours, a blinking “UNDER CONSTRUCTION” banner, a visitor counter and even a WebRing.

Copy like “WE CAN FIX IT!!! Cheap. Fast. Reliable. (pick 2)” and “OIL CHANGEZ from $29.99*” — complete with a disclaimer about the “mood of the mechanic” — quietly undercut the shop’s real credibility. A Hotmail address and a “best viewed in Netscape Navigator 4.0” footer finished the job.

Worst of all, there was no real way to book. For a business that runs on trust and repeat customers, the site actively cost Apex work — turning away exactly the careful, quality-focused drivers it serves best.

  • Clashing neon colours and a blinking “under construction” banner
  • Joke-filled copy that undercut a real, reputable shop
  • No proper way to book — just a phone number and a “SEND IT!!!” form
  • A dated, desktop-only layout that scared customers away
Our Approach

What we changed

We kept everything that makes Apex genuinely good — decades of experience, fair pricing, certified technicians — and built a modern site that finally communicates it. The new hero leads with the one thing every driver wants: “Expert auto repair you can actually trust.”

A calm, confident dark theme with warm amber accents and a real workshop photograph replaces the neon chaos. Services sit in a clean, clearly priced grid, and the trust signals that matter — ASE certification, a 24-month warranty and 480+ five-star reviews — are front and centre.

We added a simple online booking flow with a transparent four-step process and photo-backed diagnostics, plus a short appointment form. The result turns a dead-end brochure into a tool that actually books jobs.

  • A calm, modern design with a real workshop photo and warm accents
  • Trust signals up front: ASE certification, warranty and real reviews
  • A simple online booking flow with photo-backed diagnostics
  • A fast, mobile-first build that works on every screen
Before
After
Hero message“WE CAN FIX IT!!! (pick 2)”
“Expert auto repair you can actually trust.”
Look & feelClashing neon & blinking banners
Calm dark theme with warm accents
BookingA phone number and a “SEND IT!!!” form
Online booking with a clear 4-step process
CredibilityVisitor counter, WebRing, Hotmail
ASE certification, warranty & real reviews
Services“OIL CHANGEZ” and joke disclaimers
Clear, transparently priced service cards
Devices“Best viewed in Netscape 4.0”
Fast, mobile-first on every screen

This is a concept redesign created to demonstrate our approach. Comparison figures reflect changes between the two designs shown.

Want a website that earns this kind of trust?

Start with a free, no-obligation audit of your current site — and a clear plan to modernise it.

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