FlowRight Plumbing
From generic and forgettable to the obvious local choice.
A cluttered, buzzword-filled plumbing site rebuilt into a clean, trustworthy booking experience — with fixed-price clarity, real guarantees and a callback request that takes seconds.
- Nav items, decluttered
- 10 → 5Nav items, decluttered
- Workmanship guarantee shown
- 2-yearWorkmanship guarantee shown
- Callback promise
- 1 hrCallback promise
- Accessible by design
- WCAG AAAccessible by design
See the difference for yourself
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What was holding them back
FlowRight is a capable 15-year plumbing business, but its website made it look like every other forgettable contractor site. A flashing “SUMMER SPECIAL!!! 10% OFF” banner and a cluttered ten-item navigation — Home, Services, About, Why Us, Reviews, FAQ, Blog, Info, More — greeted every visitor.
The copy didn’t help. Service descriptions like “We clean your drains.” sat beside an About section drowning in buzzwords: “a customer-first approach that synergizes quality workmanship with affordable pricing.” Even the headline stat — “100% satisfaction” — carried a quiet asterisk admitting it was “self-reported and not independently verified.”
Nothing on the page actually built trust or made it easy to book. For a service people only call when they’re stressed and in a hurry, the site added friction instead of removing it.
- A flashing “SUMMER SPECIAL!!!” promo banner
- A cluttered 10-item menu with vague “Info” and “More” links
- Buzzword-filled copy and thin, generic service descriptions
- A “100% satisfaction” stat that admitted it was unverified
What we changed
We rebuilt FlowRight around the things that actually win plumbing jobs: trust, clarity and speed. The hero now says it plainly — “Reliable plumbing for homes and businesses,” fixed right the first time, with upfront pricing and a workmanship guarantee.
A clean, calm design with a fresh teal palette and a real on-the-job photograph replaces the clutter. The bloated menu is trimmed to five clear sections, and every service card leads with a fixed-price quote instead of a vague promise.
We made the guarantees the star — upfront pricing, a 2-year workmanship guarantee, an on-time promise and a tidy-up commitment — and added a simple three-step booking flow with a callback answered within the hour.
- A calm, modern design with a fresh palette and a real job photo
- Fixed-price quotes and clear, honest service detail
- Guarantees up front: on-time, 2-year workmanship, tidy-up
- A simple 3-step booking flow with a 1-hour callback promise
This is a concept redesign created to demonstrate our approach. Comparison figures reflect changes between the two designs shown.
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